DNV KEMA Releases 2012 Retail Energy Channel Partner Market Study

From June 4th, 2012

SOURCE: DNV KEMA Energy & Sustainability

Study Predicts Indirect Non-Residential Electric Sales Will Surpass 50 Percent


BURLINGTON, MA--(Marketwire - Jun 4, 2012) - DNV KEMA Energy & Sustainability recently released its annual report of the channel partner market, which examines the indirect sales sector of competitive energy markets. The study estimates the size of the channel partner market, assesses channel partner satisfaction with retail energy providers, and identifies significant market trends.


Channel partners -- aggregators, brokers, and consultants -- are the intermediaries between energy buyers and sellers. DNV KEMA's research on this segment of the energy industry has shown that the share of indirect sales has grown steadily in the past five years. In 2007, an estimated 43 percent of all competitively served non-residential electricity sales went through channel partners. In 2011, it is estimated that 49 percent or over 250 TWh of competitive non-residential electricity sales flowed through the indirect channel. Data from DNV KEMA's study suggest that the channel partner share in 2012 will exceed 50 percent for the first time in retail power market history (see Figure 1).


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