Energy News

Google Details Electricity Usage of Its Data Centers

Google released what was once among its most closely guarded secrets on Thursday: how much electricity its enormous computing facilities consume.

The company said that its data centers continuously drew almost 260 million watts — about a quarter of the output of a nuclear power plant — to run Google searches, YouTube views, Gmail messaging and display ads on all those services around the world.

Though the electricity figure may seem large, the company asserts that the world is using less energy as a result of the billions of operations carried out in Google data centers. Google says people should consider things like the amount of gasoline saved when someone conducts a Google search rather than, say, driving to the library. “They look big in the small context,” Urs Hoelzle, Google’s senior vice president of technical infrastructure, said in an interview.

For more:

http://www.nytimes.com/2011/09/09/technology/google-details-electricity-output-of-its-data-centers.html?_r=1

Alden Energy Consulting LLC

Alden Energy Consulting LLC is a full-service independent energy consulting firm focused on saving our customers money either through enhanced energy procurement methods or through energy conservation projects. This includes, but is not limited to: demand response programs, lighting retrofits, local utility rebates, etc.

We believe that by working with an unbiased energy consultant, companies can better navigate though volatile markets, price swings, and overall uncertainty. 

We recognize several trends in the energy industry. Deregulation in both electricity and gas markets continues to spread state by state as consumers and governments recognize the benefits of competive energy markets. We believe that this will continue as regulators are able to tailor market designs to best meet the needs and requirements of its participants. Additionally, the shift towards renewable energy projects continues to be bolstered by private investments, mostly in states with relaxed electricity structures. This indirectly benefits our industry by shifting the reliability of energy supply to domestic resources. Finally, the higher cost of energy over the past couple decades has required new ideas to be formulated in order to help contain prices.

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